When Big Businesses Push the Start(up) Button
Can large companies be more nimble?
Nestlé’s global head of digital and social media, Pete Blackshaw, says the world’s largest packaged goods company has worked to borrow some pages from the Silicon Valley startup culture. He took Nestlé executives on a tour of Silicon Valley, and the velocity of the culture impressed them. Nestlé, he says, can’t become a startup — but it could borrow some methods that startups typically use.