What Truly Motivates People? Is It Money Or Something Else?

Dan Pink’s book Drive: the Surprising Truth about What Motivates Us has thrown a major monkey wrench into how we think about motivation. For years it was assumed– and it certainly seems logical to believe– that the best way to motivate desirable behaviors was to offer cash rewards. But it turns out that there is considerable science that refutes that notion; in fact, offering cash rewards, at least in the realm of creative work and problem solving, actually encourages worse results.

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