CRM Data to Decisions Technology

“What if the data tells you something you don’t like?” Three potential big data pitfalls

Big data is on the verge of hitting the big time, but there are traps that lay in wait for the unwary. Big data is likely to quickly become big business. The ability to isolate the nuggets of insight inside the huge volumes of structured and unstructured data hoarded by most businesses could improve customer service, make processes more efficient and cut costs.

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