Events Tech Innovation

SAPPHIRE 2014 – the one thing to expect, simplification

SAPPHIRE 2014 will be an interesting event for many reasons but chief among those will be CEO Bill McDermott’s keynote, his first as sole owner of the CEO title at SAP. Observers, pundits, analysts, anal-ysts and other assorted waifs and strays will be searching for nuance among the rhetoric of the sales pitch but from what we can gather, the main message will be one of simplification. Even before we know what’s actually said, I can hear both cheers and boos coming from the cheap seats.

Read the source article at diginomica

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