SAP: Run Like Before?

I was watching the new SAP commercials with the theme “Run Like Never Before” and reminiscing on the annual pilgrimage Gartner colleagues would make to Waldorf in the late 90s. It is striking how much the company has changed in the last decade or so.

We would break into groups and at end of day marvel at the product features and other details each of the SAP teams would go into. The quality was consistently good, and the tone generally modest.

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