Consumerisation of IT Mobile

Is the ‘app economy’ dead? Or just morphing?

Are paid apps going the way of DOS applications? In recent years, analysts have pegged the burgeoning “app economy” — in which publishers can sell their solutions for what amounts to micro-payments — at about $25 billion. However, it appears less of it is about selling the actual apps to a broad audience, as app stores are now brimming with free apps that have a few strings attached, designed to enhance marketing or serve as on-ramps to online (in-app) purchases.

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