Is the ‘app economy’ dead? Or just morphing?
Are paid apps going the way of DOS applications? In recent years, analysts have pegged the burgeoning “app economy” — in which publishers can sell their solutions for what amounts to micro-payments — at about $25 billion. However, it appears less of it is about selling the actual apps to a broad audience, as app stores are now brimming with free apps that have a few strings attached, designed to enhance marketing or serve as on-ramps to online (in-app) purchases.