How Emerging Markets Are Getting The (Text) Message
by Anirvan Ghosh, Global Corporate Affairs Intern, SAP
For years, farmers in Maharashtra, India struggled to receive a fair price for their produce. Unaware of locations that offer higher prices, shrewd middlemen coaxed farmers to sell for less and sold to buyers at a higher price. The farmers gained little from India’s economic growth and remained poor. In 2007, the introduction of a mobile messaging service called Reuters Mobile Light Service (RML) changed everything.