sa-portals

Mobile

BMW testing in-car ads based on your location and destination

BMW’s iDrive infotainment system could become a lot more annoying as the company has revealed they are developing a location-based advertising service. Dubbed the “virtual marketplace of the future,” the project aims to deliver “location-based offers and services relevant to a specific route and final destination.” As an example, BMW says the car could display real-time parking information – such as availability and fees – when approaching a destination

Read the source article at Worldcarfans


Leave a Reply

Your email address will not be published. Required fields are marked *