Blue-chip CIO argues that business intelligence must be kept simple

Clifford Burroughs, CIO of fast-moving consumer goods company United Biscuits, has argued that purchasing swathes of business intelligence tools and plug-ins “simply isn’t necessary”.

This will irritate major BI vendors such as Oracle, IBM and SAP who regularly release new software aimed at displaying data in different ways, as well as niche vendors such as Qliktech who release software even more regularly.

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