Why Create a Magento Integrated SAP B2B Webshop?
To sell more product. Plain and simple.
The need for a usable catalog comes as no surprise to anyone focused on their B2C business, but why is it so hard to convince the B2B community of the value of an online product catalog?
The irony is that everywhere we turn, these B2B organizations are producing catalogs. They have to be, otherwise how would anyone know what products to buy or materials to reorder? Unfortunately, they are still focused on producing only print versions of their catalogs. They are still operating in the pre-Internet model of mail them a catalog (or email, or download, or view a flash version of that print catalog) and then let them use the standard ordering channels to buy (phone, fax, email…or even an SAP disconnected webshop).