What Type of Business Analytics Is Right for Social Media?

Building positive relationships with thought leaders, customers, and vendors is critical to every organization’s success. With the popularity of social media, we now have the amazing ability to foster these relationships in new ways.
Sharing information via social media is the easy part—we can tweet about an upcoming event on Twitter, generate a conversation on Facebook, blog about the latest trend, or post an instruction video on YouTube.
But listening to feedback can be more challenging—requiring companies to implement new solutions or extend existing information management frameworks to discover insights.
Read the source article at The Decision Factor Blog

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