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What Does A Flurry Of Flashbulbs Tell Retailers? Burberry Knows

Angela Ahrendts, the new Apple executive, is known for merging the “digital experience with the in-store experience.” As Fast Company noted in a recent interview, “she saw a wealth of information in that flurry of flashes–what did customers respond to? What did they like or dislike? What did they share on social media?

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