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What Data-Obsessed Marketers Don’t Understand

Big data has become the X factor of modern marketing, the hero of every marketer’s story. But it’s a promise at risk of letting you down. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. But that’s an artifact of our big data obsession. Data, alone, isn’t what makes marketing move the needle for business.

Read the source article at HBR Blog Network


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