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Unilever breaks through to ‘real-time’ to maximise profits

In-memory computing not only provides access to data in real-time, it also delivers better insight by providing insight into data that was previously effectively inaccessible. For instance once you start to analyse profitability across multiple dimensions, (eg customer, channel, SKU, day of week, period, version, etc), the volumes of data meant models can be very slow to calculate and queries tiresome. Today with cost and profitability solutions powered by in-memory calculation engines, the speed of processing is dramatically improved – think seconds rather than hours.

Read the source article at CFOKnowledge


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