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This Exec Has An Outrageous Plan To Make SAP Bigger In Mobile Than Apple

SAP, the enterprise software company, has a crazy ambition. It wants to get a billion people using its software by 2015.

 

That’s about double the footprint the company has now—and a lofty goal for a company that, despite its reach into the innards of businesses, is hardly a household name.

The plan largely rests in the hands of Sanjay Poonen, who heads the company’s mobile division and is also responsible for its analytics, database, and technology products.

Poonen talked with Business Insider this week and told us how SAP’s going to do it:

Read the source article at Business Insider


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