sa-portals

Data to Decisions Digital Transformation People Tech Innovation

The Relationship Between Influence And Expertise

“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?”

What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In theory that sounds nice, but let me ask you a question: How does that translate online?

Read the source article at blogs.sap.com


Leave a Reply

Your email address will not be published. Required fields are marked *