Data to Decisions

Tesco’s Fall from Grace and the Big Data Blind Spot

Last year, we introduced the Intelligent Brand Framework as something of a reaction to the overstated promise of big data. Our premise was that data-driven intelligence, while crucial, was far from everything—and marketers that confused it as some sort of silver bullet were bound to find themselves on the wrong side of the more human, grey-shaded realities of business.

Read the source article at Gartner Blog Network

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