SAP releases Precision Retailing solution

SAP AG has announced the availability of the SAP Precision Retailing solution, which allows companies to deliver personal and relevant offers to customers based on their preferences. The cloud-based solution enables retail and consumer product companies to influence the customers’ decision at the point of purchase through multiple channels, including mobile devices, in-store kiosks and websites. “SAP Precision Retailing is launching at a time when companies are struggling to create direct relationships with consumers while still having to deal with the pressure of increasing marketing efficiency and promotions spending,” said Herve Pluche, vice president, retail consumer mobile initiative,

Read the source article at Inside SAP

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