Retail – What to do about Digital Migration

While the long-predicted demise of the bricks-and-mortar store has been greatly exaggerated, there is no doubt that customers are migrating to digital channels in growing numbers. Accenture looks at the issues, and identifies three steps that retailers can take to rethink the way they attract, serve and retain customers, then allocate capital and resources accordingly. Since the late 1990s e-commerce boom, analysts, investors, and technology purists have been predicting the end of bricks-and-mor

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