Retail Assortment Planning: My View of the Universe
Marketplace pressures driven by consumerization and digitalization require retailers to become more customer-centric. In Merchandising this is most commonly reflected in the complexities of managing assortments to support multichannel customer requirements. Yet the most common application used for assortment planning is Microsoft Excel. If you want to survive in the digitally revolutionized multichannel retail environment Excel won’t cut it.