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Reflecting upon SAP TechEd 2011

With TechEd moving to Madrid and mashed up with the more marketing oriented SAPPHIRE Now conference, SAP needs to shut up about HANA and find a different schtick.
It can let the marketing run on from TechEd Las Vegas do its stuff. Instead, I’d like to see SAP talk much more about mobile and progress on the Sybase Unwired Platform, both of which got no airplay at TechEd. Given mobile is so hot at the moment, I was shocked. It is something that is easily understood, does not have to be disruptive or require huge consulting resources while offering the potential to proliferate solutions into the larger enterprise workforce and beyond.
Read the source article at Constellation Research


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