Digital Transformation Enterprise Architecture Mobile People

Products, Markets, and Crossing the Chasm

I have long been a fan of Geoffrey Moore. His ideas are thoughtful,  yet simple to understand and apply. Like most people, I have long been a fan of Crossing the Chasm, which many people still tout as the high tech marketing bible. I use his original ideas on positioning of technology products, with a little extra twist of my own in acknowledgement of the growing importance of Customer Experience,  to guide my interactions with Gartner clients looking to improve their positioning and messaging.

Read the source article at Gartner Blog Network

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