Products, Markets, and Crossing the Chasm
I have long been a fan of Geoffrey Moore. His ideas are thoughtful, yet simple to understand and apply. Like most people, I have long been a fan of Crossing the Chasm, which many people still tout as the high tech marketing bible. I use his original ideas on positioning of technology products, with a little extra twist of my own in acknowledgement of the growing importance of Customer Experience, to guide my interactions with Gartner clients looking to improve their positioning and messaging.