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Next generation Sap Crm has arrived

In a week where the SAP CRM world has taken a significant step forward, I knew I had to write something.

I was actually re-reading Steffen Schwark’s blog – A consolidated application architecture based on SAP HANA – whilst at the same time thinking about how SAP CRM architecture has been blown apart. I think the way I reconcile the two is that there is a technical way that you can think about how SAP CRM fits together. The following is more of a business view of how the SAP CRM solution can be created and used.

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