Competitors Mobile

Microsoft’s Nokia acquisition: It was ‘double down or quit’

In many respects, the Microsoft-Nokia deal rhymes with Google’s Motorola purchase. The difference: Nokia controlled so much Windows Phone distribution that Microsoft had to buy it. Microsoft’s Nokia purchase price can be justified on intellectual patents and an integrated device strategy—much like Google’s acquisition of Motorola Mobility could—but the software giant really had no choice. Nokia was the dominant Windows Phone distributor and Microsoft had to buy it to be a device player.

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