Lessons in Business Intelligence: Be Careful What You Wish For
What’s the purpose of a business intelligence (BI) dashboard? It’s not just to look sexy. The primary purpose of a dashboard is to convey information. A secondary purpose is to inspire a behavioral change based on the information that’s being conveyed. Nobody wants to be “red” on a dashboard reviewed by executives, so they’ll change their behavior in order to get into the “green” area. But humans are a creative species. What happens if their behavior changes in an unanticipated way?