It’s Time To Reinvent Marketing
The new social world isn’t just a way to reach some new people in new ways. It’s an opportunity to rethink how we do marketing from scratch, and I’m presenting a session on the topic at Social Media Week in Copenhagen next week. I’m a technology evangelist and a big part of my role is talking about how new technology allows organizations to transform the way they work, disrupting old conventions. This applies to marketing, too.