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Is the quality of executive sponsorship falling?

Every business book you read says that you need to have ‘executive sponsorship’ for any major initiative. Fail to involve the executives and you are likely to fail. That advice has become so prevalent that it is almost worthless. Getting executive sponsorship is not what matters; it’s the quality of the sponsorship that makes all the difference in the world.

Read the source article at Gartner Blog Network


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