iPad Clienteling at Retail Stores: Cool or Creepy?
As innovative consumer mobile apps continue to redefine the retail industry, will iPad-wielding sales associated be the next wave?
I asked myself this question at Nordstrom at Stanford Shopping Center a couple of weeks ago during their anniversary sale event. Unlike many other stores that seem to advertise a sale almost every weekend, Nordstrom has only one or two annual sale events with real discounts even on high-end brands. Consumers have noticed and the place was buzzing with activity.