Consumerisation of IT Mobile

iOS vs. Android: Does Market Share Matter?

On the topic of which mobile operating system is better, you can’t go long before discussing market share. But does market share really matter?

With the rise of app stores, it seems to me that mobile wallets (both for Google, and now it seems also for Apple and other post-purchase services are a better measure how much your users spend. And isn’t that a better success metric?

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