SAP Corporate

Inside SAP’s Product-Naming Strategies

Today, SAP offers more than 1,200 products across 45 to 50 major “solution segments.” During the past three years, SAP has renamed more than 200 of its products, according to last year’s well-publicized report from Gartner analyst Thomas Otter. Of the examples he cites in the report, the many changes to SAP’s HR product is most notable: “First name: SAP HR. Second name: mySAP HR. Third name: my SAP ERP HCM. Fourth name: mySAP HCM. Fifth name: SAP ERP HCM.”

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