Future of Work

Harvard Business Review: How B2B Sales Reps Can Win

Consumers have long been empowered to locate and expect the best deals on everything from automobiles to vacations. A newly released report from Harvard Business Review Analytic Services finds that buyers in the business world are almost equally empowered with information. Entitled, Winning at Sales in a Buyer-Empowered World, the new report confirms what many have already experienced in the business-to-business sales environment.

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