Consumerisation of IT CRM Retail

Future Stores: Why POS Matters In An Omni-Channel Strategy

Have you seen movie “Minority Report?” In one scene, Tom Cruise runs through a futuristic shopping mall. He is surrounded by digital screens displaying ads. A discreetly mounted eye scanner automatically identifies him, the ad display greets him personally, and he’s shown customized ads – such as one for a pint of Guinness, and another for a vacation, as he looks like he could use a break.

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