Digital strategy or digital tragedy
As more and more attention turns to digital technology (mobile, big data, social, cloud) the greater the temptation to invest in a ‘digital’ strategy. The idea sounds clear, simple and intuitive. Digital technology is complex both in terms of the technology itself and the relationships between the business and technology. That complexity and the relative unknown nature of the technology point to the need for something ‘strategic’. Consulting and vendors are feeding this need by publishing frameworks, strategies and credentials that give you the confidence to buy a digital strategy.