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SAP Corporate

Did you notice SAP changed its branding?

With all the activity around SAPPHIRE and the BI launch activities, I am surprised the lack of coverage of SAP’s new visual identity.I think it is a step in the right direction, check out the changes to SAP home page to see it.

Here is a list of what has been updated

  • The SAP logo is now more contemporary, brighter, and more accessible. The new, brighter logo with gradient of blues is more appropriate for the digital world, providing a shimmer that helps the logo leap off the screen.
  • New charts, graphs, and pictograms illustrate insights and information in friendlier, easy-to-interpret formats.
  • The font is “friendlier”.
  • The writing style has also changed, communicating with simpler language and a more optimistic and approachable tone of voice.
What do you think?

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