Can you crowdsource a sales team? Yes.

Companies everywhere are looking for efficiencies, but the sales organiaation remains resistant: sure, you can demand more and more productivity from a sales rep, but how can you really extract more value from something so…unstructured? By focusing on the drudgery, that’s how. Anand Kulkarni, the chief executive of Mobileworks, thinks sales reps can outsource the mundane parts of their job and focus on winning accounts.

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