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Building (or buying) a better mousetrap

Most people by now agree that “Build a better mousetrap and the world will beat a path to your door” is not a  recipe for commercial success in technology innovation. In many cases it is not the quality of the technology that determines the winner. It is about timing, branding and addressing the right problem with the right audience using a fairly adequate solution.

Read the source article at Gartner Blog Network


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