Avis’s Zipcar Acquisition Reflects Enterprise Software Changes

When the Avis Budget Group announced that it was buying car-sharing service Zipcar on Wednesday, it got at least one enterprise software analyst thinking about the analogous situation occurring at on-premise software vendors today. On hearing the news, Forrester Research analyst China Martens tweeted: “As on-premise app vendors buy SaaS, established business models acquire subscription businesses.” 

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