Are Your Analytics Short-Sighted?
We’ve all heard the old management phrase, “You can’t manage what you don’t measure,” but the reality is far more complicated than that. It isn’t practical or economically feasible to measure everything in a business. At the end of the day, it’s not about measuring what’s measurable— it’s about measuring what matters. Organizations have to choose what to measure when they’re building their analytics, which isn’t a trivial task. Measure Past, Present and Future Most analytic applications have historically focused on measuring past performance on a quarterly, monthly, weekly basis.