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Any Company Can Be A Tech Company

Mattresses with sleep detectors, tennis racquets with microprocessors and deadbolts with Bluetooth connectivity — the trend of adding a digital component to traditionally analog products is beginning to turn every company into a “tech company.” Is this a bad thing? Of course not! With the right amount of imagination and ingenuity, every business is capable of creating a computerised brand extension.

Read the source article at blogs.sap.com


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