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An Executive’s Guide To Big Data; What You Could Do If You Knew

The promise — and the challenge — of big data can be summed up in one question: “What could you do if you knew?” The question covers the key insights you and your executives would like to have, and how you could use those insights to improve your business. Your heads of sales, marketing, product development and supply chain will likely have different answers.

Read the source article at forbes.com


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