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CRM Digital Transformation People

A different playbook for digital

Every company has a playbook in one form or another. A playbook contains the strategies, approaches, programs, actions, etc., – the ‘plays’ that the company executes in its operations. Playbooks can be formal documents called playbooks, but they are also business process workflows, standard operating procedures and cultural values that shape a consistent response – the play.

Read the source article at accenture.com


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